商品敘述：

The case describes how Bossard Group, a Swiss family company, originally active in reselling of fastening products, achieved an effective digital transformation through a successful step-by-step evolution of its business model, acquiring valuable knowledge about its clients'' behaviors and needs and implementing new technologies. This real-life example shows how an incumbent company can reinvent itself, not by a one-shot radical transformation, but rather by well-thought-out and ambitious, yet coherent, strategic moves, each building up to effectively leverage the key capabilities created by the previous stages of the company''s evolution. The case also provides an opportunity to discuss the fascinating and real issues Bossard encountered when leveraging IoT and big data to create and capture value. The discussion shows that the use of IoT in Bossard''s supply chain would not be considered a disruption according to Clayton Christensen''s definition. However, if Bossard successfully enters the market for hospital logistics, disruption may occur.

涵蓋領域：

Business models;Disruption;Industrial goods;Internet;Logistics;Strategy

相關資料：

Case Teaching Note, (IMD913), 17p, by Stefan Michel, Maria Kokontseva, Mikhail Efimov, Celine Relecom

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